The traditional humanism of the twentieth century, inspired by the culture of the book, systematically distanced itself from the new society of digital information; the Internet and tools of information processing revolutionized the world, society during this period developed certain adaptive characteristics based on coexistence (Human – Information – Machine), this transformation sets based on the impact of three technology segments: devices, applications and infrastructure of social communication, which are involved in various physical, behavioural and cognitive changes of the human being; and the emergence of new models of influence and social control through the new ubiquitous communication; however in this new process of conviviality new models like the “collaborative thinking” and “InfoSharing” develop; managing social information under three  ontological dimensions: Human (h) – Information (i) – Machine (m), which is the basis of a new physical-cyber ecosystem, where they coexist and develop new social units called “virtual communities “. This new communication infrastructure and social management of information given discovered areas of vulnerability “social perspective of risk”, impacting all social units through massive impact vector (i); The virtual environment “H + i + M”; and its components, as well as the life cycle management of social information allows us to understand the path of integration “Techno – Social” and setting a new contribution to social cybernetics, within the convergence of technology with society and the new challenges of coexistence, aimed at a new holistic and not pragmatic vision, as the human component (h) in the virtual environment is the precursor of the future and needs to be studied not as an application, but as the hub of a new society.

Prof. Rommel Salas, MBA